That’s less than the nine-second attention span of an average goldfish. Amidst the near-constant clamour of click-throughs and hyperlinks, we offer top tips as to how to get your business found online.
Before you begin, think about your current customer. Do you want to appeal to the same or a different type of customer? If you have information on current customers, what have they in common, e.g. age, geographical location?
Next, think of what connects them. What kind of things might they be looking at online? Are there local community groups they might be part of or websites they might search for?
Being well-prepared is everything. It’ll help make establishing your online presence as simple as possible. Before choosing how, where and when you want to talk or show up to your customers online, it’s useful to have a bank of assets you can draw on.
40% of UK small businesses still aren’t using social media. With around two billion Facebook users, that’s a clear gap in the market. However, with so many choices out there it can be difficult to decide what is best for you and your customer.
Social media is now a crucial touchpoint for customers. Not only is it a way to promote and find products or services but it’s a powerful way for customers to give feedback and resolve any issues they may have.
Make sure you take a comment made to you as seriously as if it was said to you in person. Reply promptly. Your actions or inaction will likely generate one of its own. Social media has a habit of attracting attention, and fast.
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Plugging and pushing the same content day after day would make very little sense face-to-face. The same is true for social media. Most social platforms have user analytics built in allowing you to understand how much traction you’re getting. Keep an open mind where your own content is concerned.
Third-party marketplaces, let sellers post their products for potential new buyers to see and purchase. Here are some considerations when listing your products on online marketplaces:
With so many different online marketplaces to choose from, be sure to pick the right ones for your business and products. Think about the types of products you’re offering, your target audience and where they go to shop online, as well as your price points.
Often more information equals more sales. Make sure your listing includes all that potential customers need to know. Include compelling visuals, information about the product itself (e.g. dimensions, weight, materials), your brand and any shipping information.
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