Behavioural insights lab

Actioning recommerce

In collaboration with our partners, our ambition is to uncover actionable behavioural insights that support the wider economy to rethink actions, implement real world solutions and empower individuals to adopt more sustainable habits in their everyday lives. Through learning by experimentation and openly sharing results and cases, the lab’s objective is to help build an equitable regenerative economy that uplifts everyone, everywhere.

Bringing together expertise from like-minded organisations

Providing commerce, payments and equitable sustainability expertise as well as design and rapid innovation capabilities.

Providing circular design expertise and network of knowledge on Resale, Repair, Rental, Refill Return and Redistribute models.

Dedicated behavioural design experts team, providing experiment design and analysis capabilities.

Our experiment partners

Visa is partnering with leading brands to experiment and test different experiences resulting in a better understanding of consumers’ motivations, driving more circular behaviours and business models, while ensuring that everyone can benefit from living sustainably.

COS

COS, a H&M Group brand, is exploring the motivations and compelling experiences that increase consumer participation in the resale market. Resale is an important part of fashion’s shift to circularity and is a growing commercial activity.

United Repair Centre

United Repair Centre is leveraging their experience offering high-quality repair services to leading European apparel brands. It is exploring the barriers that stop consumers from repairing their garments, and how to make clothing repair services more accessible and beneficial for all.

Unlocking opportunities and making sustainable behaviours easier

Check below for practical insights, case studies and know-how to inspire how recommerce business models can help your business to grow sustainably

Resources

Podcasts

The circular economy playbook, episode 21

A conversation with ReLondon, Visa and Barclaycard Payments on the role that payment providers and card issuers can play in supporting circular recommerce businesses unlock the huge economic potential and thrive in a changing world

Podcasts

LAT- S03E27 Mediana (18/03/2024)

This discussion focused on opportunities behind recommerce business models, driving behavioural change and payments as the critical enabler in helping to accelerate adoption at scale, for inclusive and sustainable economic growth

Become a partner

We invite you to join Visa to help shape and accelerate the transition to a more circular economy designed for everyone, everywhere.

Become a partner

The new Behavioural Insights Lab will conduct experiments to further this ambition, with the Ellen MacArthur Foundation ensuring its Circular Design Principles are incorporated and that pre-competitive opportunities may be advanced through its network. In this way, we hope to bring private companies, governments, and NGOs together to accelerate change and drive local impact.

Joe Murphy, Executive Lead, Network, at the Ellen MacArthur Foundation.

Learn more about circular design

Our approach is…

Learn more about our approach

At Visa, we want more people to join the regenerative economy and share its benefits, as part of our mission to uplift everyone, everywhere.

Learn more about Recommerce

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