The recommerce lab is an open-source experimentation approach, using our unique network of partners to test what creates regenerative behaviours.
In collaboration with our partners, our ambition is to uncover actionable behavioural insights that support the wider economy to rethink actions, implement real world solutions and empower individuals to adopt more sustainable habits in their everyday lives. Through learning by experimentation and openly sharing results and cases, the lab’s objective is to help build an equitable regenerative economy that uplifts everyone, everywhere.
Visa’s Recommerce Behavioural Insights Lab is designing impactful experiments to help motivate people to make sustainable choices. We’ve partnered with some of the world’s biggest brands to test how we can turn consumer intent into action – learn from our case studies and discover how to use behavioural science to design and run your own Recommerce behavioural experiments.
Learn how the fashion brand harnessed community-focused messaging to drive a new demographic to the COS Resell site.
Discover 5 approaches Library of Things have used for businesses and individuals to adopt more circular behaviours.
This short film was produced as part of the Global Fashion Agenda ‘Fashion Redressed’ campaign for bbc.com. Founder and CEO of United Repair Centre (URC), Thami Schweichler explains how the partnership with Visa is enabling scalable growth through behavioural insights and payment innovation, amplifying URC’s purpose to widen the adoption of circularity.
Podcasts
Podcasts
The new Behavioural Insights Lab will conduct experiments to further this ambition, with the Ellen MacArthur Foundation ensuring its Circular Design Principles are incorporated and that pre-competitive opportunities may be advanced through its network. In this way, we hope to bring private companies, governments, and NGOs together to accelerate change and drive local impact.
We are hosting real-world live experiments with partners to explore behavioural interventions that address barriers to engaging in recommercial activities.
Experiments are focusing on uncovering helpful and actionable solutions that can be applied in real-word situations across industries.
We will share practical learnings and solutions from all our experiments so that these can be adopted and applied by anyone, anywhere.
