Actioning recommerce

In collaboration with our partners, our ambition is to uncover actionable behavioural insights that support the wider economy to rethink actions, implement real world solutions and empower individuals to adopt more sustainable habits in their everyday lives. Through learning by experimentation and openly sharing results and cases, the lab’s objective is to help build an equitable regenerative economy that uplifts everyone, everywhere.

Bringing together expertise from like-minded organisations

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Providing commerce, payments and equitable sustainability expertise as well as design and rapid innovation capabilities.
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Providing circular design expertise and network of knowledge on Resale, Repair, Rental, Refill Return and Redistribute models.
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Dedicated behavioural design experts team, providing experiment design and analysis capabilities.

Explore our Recommerce behavioural experiments

Visa’s Recommerce Behavioural Insights Lab is designing impactful experiments to help motivate people to make sustainable choices. We’ve partnered with some of the world’s biggest brands to test how we can turn consumer intent into action – learn from our case studies and discover how to use behavioural science to design and run your own Recommerce behavioural experiments.

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Driving Gen Z to consider resale items

Learn how the fashion brand harnessed community-focused messaging to drive a new demographic to the COS Resell site.

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Encouraging consumers to choose reusable packaging

Find out how a behavioural intervention had the power to increase adoption rates.

Coming soon

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Unlocking opportunities and making sustainable behaviours easier

Check below for practical insights, case studies and know-how to inspire how recommerce business models can help your business to grow sustainably

Resources

Library of things

Recommerce
insights: Library of Things

Discover 5 approaches Library of Things have used for businesses and individuals to adopt more circular behaviours.

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Payment innovation and the circular economy: enabling behavioural change at scale

This short film was produced as part of the Global Fashion Agenda ‘Fashion Redressed’ campaign for bbc.com. Founder and CEO of United Repair Centre (URC), Thami Schweichler explains how the partnership with Visa is enabling scalable growth through behavioural insights and payment innovation, amplifying URC’s purpose to widen the adoption of circularity.

Podcasts

The circular economy playbook, episode 21

A conversation with ReLondon, Visa and Barclaycard Payments on the role that payment providers and card issuers can play in supporting circular recommerce businesses unlock the huge economic potential and thrive in a changing world

Podcasts

LAT- S03E27 Mediana (18/03/2024)

This discussion focused on opportunities behind recommerce business models, driving behavioural change and payments as the critical enabler in helping to accelerate adoption at scale, for inclusive and sustainable economic growth

Become a partner

We invite you to join Visa to help shape and accelerate the transition to a more circular economy designed for everyone, everywhere.

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Our approach is…

Learn more about our approach

At Visa, we want more people to join the regenerative economy and share its benefits, as part of our mission to uplift everyone, everywhere.

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