References

ⁱ Office of National Statistics, published 12 August 2019,
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/datasets/internetaccesshouseholdsandindividualsreferencetables
ⁱⁱ Statista: https://www.statista.com/statistics/532015/sharing-newsbrand-stories-on-facebook-by-time-of-day-uk/

ⁱ https://www.visa.co.uk/about-visa/newsroom/press-releases.2897869.html

¹ Office of National Statistics, 2017
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/adhocs/007401socialnetworkingbyagegroup2011to2017

¹ Advanced Web Ranking, June 2019 https://www.advancedwebranking.com/ctrstudy/

ⁱ Research commissioned by Yell and conducted by Critical Research Ltd in 2017. Survey conducted with 500 consumers aged 16 and over in the UK and 500 SMB decision makers in the UK.
ⁱⁱ Research commissioned by Yell and conducted by Critical Research Ltd in 2017. Survey conducted with 500 consumers aged 16 and over in the UK and 500 SMB decision makers in the UK.

ⁱOfcom report, 2018: https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr/cmr-2018/summary

¹ https://www.statista.com/topics/4106/social-media-usage-in-europe/, published February 8th 2018

¹ https://www.statista.com/statistics/489738/uk-online-reviews-in-relation-to-other-sources-in-buying-decision-process/, published June 2015
² Research commissioned by Yell and conducted by Critical Research Ltd in 2017. Survey conducted with 500 consumers aged 16 and over in the UK and 500 SMB decision makers in the UK.

¹ Monetate research,2018: https://info.monetate.com/rs/092-TQN-434/images/EQ42018MoreEqualsMore.pdf
² https://blog.salecycle.com/featured/10-fascinating-stats-cart-abandonment/

¹Statista, 2019 https://www.statista.com/statistics/990074/retailers-using-online-marketplaces-in-the-uk/

² Statista, 2018 https://www.statista.com/chart/14012/features-making-a-great-online-shopping-experience/

¹ https://www.cbinsights.com/research/startup-failure-reasons-top/, Published 2nd February 2018

¹ Henley Business School, May 2018 https://assets.henley.ac.uk/defaultUploads/PDFs/news/Journalists-Regatta-Henley_Business_School_whitepaper_DIGITAL.pdf?mtime=20180703154430&_ga=2.131085839.1872607021.1546937470-647522500.1546937470

1. Take Care of Current Customers

https://blog.capterra.com/free-and-open-source-crm/

https://www.forbes.com/sites/larrymyler/2016/06/08/acquiring-new-customers-is-important-but-retaining-them-accelerates-profitable-growth/#63d51a556671

https://www.invespcro.com/blog/customer-acquisition-retention/

2. Demo an Online Billing Service

https://www.xero.com/uk/resources/small-business-guides/invoicing/online-invoicing-benefits/

https://www.izettle.com/gb

https://sumup.co.uk/

https://www.paypal.com/uk/home

3. Use a Web Builder Not a Web Developer

https://wordpress.com

https://www.squarespace.com

1. Who are your customers?

2. What might you need before you start?

3. The social media opportunity

https://businessnewswales.com/uk-smes-are-more-confident-than-ever-before-in-2018/

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

4. Maintenance and reporting

https://sproutsocial.com

https://www.sotrender.com

https://hootsuite.com/en-gb/

Social media stat

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/

Twitter stat

https://www.marketingtechnews.net/news/2018/jan/04/only-60-uk-businesses-using-social-media/ from turnerlittle

Facebook stats

https://newsroom.fb.com/company-info/

Smart Insights

https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2018/

Social media brand messaging

https://sproutsocial.com/insights/data/q3-2016/

1. Marketing - your business's fingerprint

http://uk.businessinsider.com/shoppers-expect-more-personalization-2017-10

2. Getting your online presence fit for purpose

https://www.fipp.com/news/insightnews/chart-of-the-week-marketing-b2c-b2b

https://wordpress.com

https://www.squarespace.com

3. The power of advertising

https://ads.google.com/intl/en_uk/home/

https://www.google.com/intl/en_uk/business/

4. Email marketing

https://www.shortstack.com/blog/best-ways-to-collect-email-addresses/

Marketing tactic 2018

Mobile users stat

SMB blog stat

Social media stat

https://www.hubspot.com/marketing-statistics

Visual stat

https://www.hubspot.com/marketing-statistics

https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/comparingbricksandmortarstoresalestoonlineretailsales/august2018**
https://moz.com/blog/ecommerce-benchmark-kpi-study-2017
****https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/comparingbricksandmortarstoresalestoonlineretailsales/august2018
*****https://clutch.co/website-builders/resources/small-business-websites-2018


Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice.  Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document (including any external pages referenced in this document), nor assumes any liability or responsibility that may result from reliance on such information.  The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.

1. The Card-Payment Trend

ibid

2. Is it Worth it?

https://www.fsb.org.uk/resources/the-benefits-of-using-card-payment-terminals

https://smallbusiness.chron.com/advantages-debit-card-payments-businesses-1885.html

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-accepting-payment-cards-sales

3. Where Do I Start?

https://www.pcicomplianceguide.org/faq/

What is the Cloud?

https://www.xero.com/blog/2014/05/cloud-adoption-among-uk-accounting-firms/ (from 4 years ago)

Government Regulations

https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

https://www.campaignlive.co.uk/article/smartphone-browsing-overtakes-laptop-desktop-surfing-first-time/1444268