We believe in using the power of Visa's network as a force for good, which is why we have created #WhereYouShopMatters, an initiative encouraging all the country to think about the positive impact that shopping can have on local communities.
Help us celebrate the heart of every community
For shoppers
Looking for some local inspiration for your shopping? Find out what’s going on in a high street near you…
For businesses
Want to join the ranks of our high street heroes across the nation? Find out how Visa can support your business.
Meet the High Street stars
Finamore Antiques
Dodi was born above the shop one year after the shop opened. She notes that a lot of time, the shop isn’t really a shop, but a place where people pop-in to catch up, creating a real sense of belonging in the area.
Halls of Llandaff
When people started buying books online instead of their local bookstores, Halls of Llandaff started selling fashion jewellery, scarves, toys, and candles instead, aiming to be different and unique. 25 years later, Paul is still working in the card shop, alongside his mother who is 85 years old and still works full time, six days a week.
Brockwell Art Services
A friendly family run business established 30 years ago, firmly established within the South of London art scene. The little shop displays work by local artists and sells a carefully curated range of prints and other works of art. As well as selling a beautiful range of ready-made frames, the expert team also offers bespoke framing, glazing and mounting services for clients’ own artwork, certificates, posters, embroidery or medals.
East Bristol Bakery
In early 2019 Rob took over East Bristol Bakery, and Lauren heads up the team making amazing bread for city centre Easton as well as Brockley in the country and some amazing Bristol restaurants and cafes. They have a mix of experienced bakers and newbies with a shared love of baking. Before the sun rises, the smell of freshly baked bread is wafting down the high street and the bakeries roasting with hot ovens and hard work!
Jim's Cafe
Drew has owned Jim's Cafe for 2 years, however the cafe has been there since the 1960's, starting life as an ice cream factory and, it has evolved over the decades into the restaurant it is today. It was previously operated as a high-end restaurant, but still looks largely the same as when it first opened.
Miss Macaroon
Bone Idol
Afro Hair Academy
The Proud Sow
The Hackney Draper
Village Books
The Glasgow Vintage Co.
Eclectic Gift Shop
Petals in Bloom
Hotspur 1364
Fruit and vegetables
Cocoa Cabana
R & V Sandwiches
Join the conversation
There are many ways you can help get involved on our social channels - follow the action, pledge your support and join-in the conversation.
#WhereYouShopMatters
In the news
Visa Finds Somebody to Love the High Street in Festive Singalong Spot
Visa has launched its 2019 Christmas campaign featuring real independent shopkeepers to inspire the nation to visit their high streets and shop locally this Christmas. Visa’s Christmas campaign is a rallying cry to the UK’s shoppers, switching the focus from what they are buying to where they are buying...
Visa's Christmas advert is a rallying cry to support our local high street
The Visa 2019 Christmas advert has just been released – and it’s a heartwarming and rallying cry to the nation to support our local high streets. The campaign features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner - singing Queen’s Somebody to Love to inspire...
Visa's Christmas advert urges shoppers to hit the high street
The Visa 2019 Christmas advert has just been released – and it’s a heartwarming and rallying cry to the nation to support our local high streets. The campaign features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner - singing Queen’s Somebody to Love...
8 Christmas Adverts That Have Turned Us Into Emotional Wrecks This Year
Set to the catchy tune of Queen's "Somebody to Love", and starring 13 real shopkeepers from around the UK, Visa is inspiring us all to show our high streets some love this festive season with their advert.
Visa UK release their 2019 Christmas advert
Visa pay tribute to the high street in their Christmas advert for 2019. They tell people to 'show your high street some love.'
Visa "Somebody to love" by Saatchi & Saatchi London
Visa's second seasonal singalong features independent shopkeepers, in its biggest-ever brand campaign in the UK. The retailers perform Somebody to Love by Queen, and 150 individual shopkeepers will also appear in personalised out-of-home executions...
Visa: Where you shop matters by Saatchi & Saatchi
Visa’s Christmas campaign is supporting the UK’s independent retailers for a second year. In a rallying cry to UK shoppers, the campaign is encouraging people to switch their focus from what they are buying to where they are buying, urging shoppers to show their local high streets some love this Christmas and beyond...
Visa is encouraging storeowners to make copycat versions of its holiday campaign
Visa's U.K. holiday ad encourages people to shop local and features real small store owners signing along to Queen's "Somebody to Love." But the idea doesn't stop there—the brand is asking other businesses to create their own versions of the spot too...